Einhell becomes billion-euro company
“Our battery strategy is paying off, and the strong global demand for Einhell Power X-Change products is rising,” says a delighted Andreas Kroiss, CEO of Einhell Germany AG. The company broke through a glass ceiling before Christmas when it passed the 1 billion euro barrier in sales for the first time in its history.
“We have new targets that we will be pursuing consistently and with focus”
Andreas Kroiss: “We are incredibly proud of what we have achieved this year. Passing the 1-billion euro barrier in sales is our reward for the intensive work over the last few years. In achieving this success, we are maintaining our sustainable growth trajectory. We have new targets that we will be pursuing consistently and with focus in the years ahead. That is why we can look ahead to the new year and well beyond with great optimism. Thank you to the whole Einhell family for making this success possible.”
The rise in sales is primarily the result of greater market shares in both the tool and garden segments. The enduringly high demand for Power X-Change battery products is a strong driver of sales. “Our Power X-Change battery platform is a guarantee of success in almost all sales territories, because it enables us to offer our customers a huge range of products that can all be operated with the same batteries. We want to increase the number of compatible devices to more than 350 by the end of 2025,” Kroiss adds.
Posting 927.4 million euros in sales in 2021, Einhell had already far exceeded the 724.7 million euros for 2020.
About Einhell Germany AG
Einhell is a leading manufacturer of state-of-the-art tools and devices for the house and garden and will be celebrating its 60th anniversary in 2024. From its headquarters in Landau/Isar (Bavaria), the internationally successful company has continuously expanded its innovative rechargeable battery platform Power X-Change and is now the market leader in the area of cordless tools and garden devices. For many years Einhell has set new standards in terms of endurance, performance, and safety. Einhell customers appreciate the freedom of cordless operation for all their DIY projects, as well as the excellent value for money that Einhell products represent and the first-class customer service offered by the company.