Einhell manufactures successfully and sustainably in Europe
In April this year, Einhell Germany AG, a leading supplier of cordless tools and garden equipment, opened a new European production facility just outside the Hungarian city of Nagykanizsa. Some 60,000 chargers have already been produced at this ultramodern production facility, while the first battery packs were completed in late October. A million battery packs and 500,000 chargers are expected to be manufactured in the coming year.
Persuasive benefits of the location
The location in southwestern Hungary and the proximity to the Croatia-Slovenia-Hungary border triangle on Lake Balaton were persuasive factors in the decision-making process, offering the best conditions, especially in relation to infrastructures and the relative proximity to direct freeway access to the Einhell headquarters in Landau an der Isar, a rail connection and the sea ports in Trieste and Koper. In particular, the expertise of the workforce, the high degree of industrialization, and the advanced level of digitalization will enable the German company to manufacture efficiently, cost-effectively and to high standards of quality.
“We want our plant in Hungary not only to provide security of supply, but also to drive sustainability and innovation and to safeguard the long-term success of the Einhell Group. We believe that we can meet the high demands of the consumer goods market through lean, efficient, and digitalized processes in eastern Europe,” Einhell CTO Dr. Markus Thannhuber continued.
More sustainable digital networking of production
Promoting the circular economy by reusing resources, such as the use of recycled materials where plastics are needed, is crucial to Einhell Germany AG at the new manufacturing facility. Einhell also seeks to localize component manufacturing in order to shorten shipping distances and reduce CO2 pollution by regionalizing the production of components and upstream products.
End-to-end digital networking of the automated production line simplifies the tracking of components and logging of production data, thus contributing decisively to increasing efficiency and quality assurance.
Partnerships and stakeholder interaction
The established business model of Einhell Germany AG is to be maintained in the new location. To achieve its goals, Einhell has focused heavily on creating networks between the location and key stakeholders in the region. “We specifically seek interaction with potential corporate partners to promote the project and to ensure long-term support,” Dr. Markus Thannhuber said. This includes ongoing discussions with local authorities and collaboration with universities and training centers.
About Einhell Germany AG
Einhell is a leading manufacturer of state-of-the-art tools and devices for the house and garden and will be celebrating its 60th anniversary in 2024. From its headquarters in Landau/Isar (Bavaria), the internationally successful company has continuously expanded its innovative rechargeable battery platform Power X-Change and is now the market leader in the area of cordless tools and garden devices. For many years Einhell has set new standards in terms of endurance, performance, and safety. Einhell customers appreciate the freedom of cordless operation for all their DIY projects, as well as the excellent value for money that Einhell products represent and the first-class customer service offered by the company.