Gregor Almássy is the new International Marketing Director at Einhell Germany AG

On June 1, 2024, Gregor Almássy took over the position of Director of International Marketing and Brand Management at Einhell Germany AG in Landau an der Isar. He has taken over from Julian Bohry, who held this position for four years. Almássy is now globally responsible for the Einhell brand and will continue to drive the development and internationalization of the brand.

A marketing expert with extensive experience

In his new position, Gregor Almássy will be responsible for strategic and operational expansion, as well as the steady internationalization of the Einhell brand, answering directly to CEO Andreas Kroiss. “We are very happy to have an experienced marketing expert like Gregor Almássy on board. We are confident that he will continue to drive brand development across all the channels with his experience,” said Kroiss.

A native of Vienna, he has more than 20 years of experience in marketing, having played a significant role in the brand development of well-known international firms. Some of his main focuses were brand management, brand communication, and trade and online marketing.

“As an enthusiastic user and long-time fan of Einhell, this is like a dream come true. I am delighted to be able to bring my expertise to bear in an industry that is new to me. My aim is to further enhance Einhell brand awareness internationally and to cultivate brand love. I am proud to be a part of the outstanding Einhell team,” said Almássy.

In the past, Almássy has worked at companies such as Samsung, OPPO, Huawei and adidas, among others.

Über die Einhell Germany AG

Einhell ist führender Hersteller hochmoderner Werkzeuge rund um Haus und Garten und feiert im Jahr 2024 sein 60-jähriges Jubiläum. Durch den stetigen Ausbau seiner innovativen Akku-Plattform Power X-Change ist das international erfolgreiche Unternehmen mit Sitz in Landau/Isar (Bayern) Vorreiter im Bereich akkubetriebener Werkzeuge und Gartengeräte. Seit Jahren setzt Einhell mit seinen Produkten Standards in puncto Ausdauer, Leistungsstärke und Sicherheit. Die Einhell Kunden schätzen zudem die kabellose Freiheit bei allen Do-It-Yourself-Projekten, das attraktive Preis-Leistungs-Verhältnis und den erstklassigen Kundenservice.