Einhell launches a new 360° campaign with Mercedes-AMG PETRONAS F1 Team star George Russell

Einhell is revving up for the garden season by launching a new joint campaign with the Mercedes-AMG PETRONAS F1 Team. The experts in cordless tools and garden equipment have teamed up with Formula 1 driver George Russell to demonstrate what top performance looks like, even off the racetrack. The motto “This is what maximum performance looks like” shines a spotlight on Einhell’s cordless tools, bringing power to DIY enthusiasts’ gardens and workshops.

From pit lane to the garden: Limitless performance
What high-performance engines bring to Formula 1 racing is also what Einhell’s cordless tools offer for the home and garden: maximum power, precise control, and cordless freedom. The battery specialists’ new 360° campaign shows how F1 star George Russell relies on Einhell not only on the racetrack but also when working in the garden. In the TV spot, he trades the Formula 1 cockpit for lawn mowers, hedge trimmers and more, and humorously demonstrates that the right technique makes all the difference. Whether we’re talking about the perfect pit stop or precise hedge trimming: Fine-tuning is decisive for success. Toto Wolff, Team Principal and CEO of the Mercedes-AMG PETRONAS F1 Team, highlights the similarities between the two worlds: “Maximum performance means efficiency, power and precision, both on the track and in the garden. With Einhell, we have a partner by our side that transfers these values to the world of DIY enthusiasts.”

Einhell sets new standards in battery technology
With its Power X-Change platform, Einhell offers one of the leading battery systems for DIY enthusiasts and garden lovers. The new campaign with George Russell as brand ambassador will be rolled out internationally in several countries, highlighting Einhell’s position as category leader for cordless devices. Andreas Kroiss, CEO of Einhell Germany AG, is pleased about the ongoing partnership with the Mercedes-AMG PETRONAS F1 Team: “Our tools take the pole position in the garden – cordless, long-lasting and powerful. George Russell perfectly embodies our standards: He represents performance, endurance and the drive to always achieve the maximum,” he explained.

360° campaign for maximum reach
The campaign will be starting in early April in Germany and will run until mid-May on television, online and in the mainstream social media channels. No one will miss the power campaign in the OOH channel or at the POS either. Thus, Einhell emphasizes its position as a top performing brand in the cordless tools and garden equipment industry, bolsters its presence beyond the DACH region and proves that – whether in the garden, the workshop or on the racetrack – the right technique is everything.

A strong partnership for strong performance
Einhell has been the “Official Tool Expert” of the Mercedes AMG-PETRONAS F1 Team since 2023, supporting the racing team with its high-performance battery technology. This partnership unites two brands that represent innovative strength, precision and top performance. By putting its cordless tools to the test in the demanding world of Formula 1 racing, Einhell proves its technological leadership. The partnership also strengthens Einhell’s international brand presence – visible on the racecars, team uniforms, in the pit lane and in the team’s garage.

Über die Einhell Germany AG

Einhell ist führender Hersteller hochmoderner Werkzeuge rund um Haus und Garten und feiert im Jahr 2024 sein 60-jähriges Jubiläum. Durch den stetigen Ausbau seiner innovativen Akku-Plattform Power X-Change ist das international erfolgreiche Unternehmen mit Sitz in Landau/Isar (Bayern) Vorreiter im Bereich akkubetriebener Werkzeuge und Gartengeräte. Seit Jahren setzt Einhell mit seinen Produkten Standards in puncto Ausdauer, Leistungsstärke und Sicherheit. Die Einhell Kunden schätzen zudem die kabellose Freiheit bei allen Do-It-Yourself-Projekten, das attraktive Preis-Leistungs-Verhältnis und den erstklassigen Kundenservice.